Bill Luckey, Nebraska


Bill Luckey, a fourth-generation farmer, contracts 3,300 finishing spaces and a 500-head nursery in Columbus, Nebraska. Along with raising cattle, he grows corn and soybeans on 700 acres. Bill is currently serving on the National Pork Board (NPB) and is an Operation Main Street speaker. He has been active and served in leadership positions on numerous committees, served on the National Pork Producers Council Board of Directors (2008-2014) and was on the Nebraska Pork Producers Association Board of Directors (2001-2007, president 2006). He is a past director of Nebraska Rural Radio Association (2009-2018).

Nominating Committee Comments

Industry Knowledge

Bill Luckey understands the priorities of NPB and Checkoff funds. He believes the industry will focus on foreign animal disease preparedness with Secure Pork Supply and tools such as AgView. In addition, the industry will focus on diversifying export markets and having producer involvement in state and national programming.

We Care®

Luckey practices the We Care® ethical principles each day on his own farm. Off the farm, he seeks to help his peers understand Pork Checkoff and its initiatives. When speaking to groups or during interviews, he is truthful and gives examples to help listeners understand common production practices.


Luckey is clearly committed to agricultural leadership. He has demonstrated this leadership with his diverse range of experience and expertise, serving on several committees, task forces and volunteer positions within NPB, including the past three years on the board of directors.


Luckey uses every opportunity to speak on behalf of the industry, and he is known for using easy-to-understand language. His body language and responses encourage audiences to ask questions, which he uses to build rapport. Luckey often puts his own opinions aside to better serve the industry. For example, within discussions or meetings, he listens well and seeks to understand by asking questions and hearing all sides of the topic.

Attitude, Passion and Commitment

Luckey is excited about the future of the industry and how younger generations can be involved behind barn doors or beyond the farm in specialized industry segments, such as marketing or supply chain areas, among other opportunities. His reward for his time spent helping the industry is the camaraderie he gains with fellow producers.

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